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My Story


It all began in a small kitchen fueled by a mother’s love where founder, Sue Kerber searched for something natural to relieve her son’s eczema. In early 2009, she turned her entrepreneurial spirit and passion for blending natural ingredients into what is today known as the Rad Soap Co.

From that point forward Sue and her family developed a unique and top secret proprietary process for creating their hand crafted batches of soap. The process includes suspending the soap in a glycerin state with botanicals and essential oils never being exposed to caustic sodas/lye therefore never altering the delicate state of those natural ingredients. To this day RAD's unique process of production has never been duplicated to their knowledge. RAD's products are crafted and ready for delivery within 24 hours thus delivering the freshest all-natural body care to our beloved consumers and wholesale partners.

A group of unexpected loyal customers got behind the family and their award winning products from day one with the power of a grassroots movement which took on a life of its own. Rad was also accepted/requested into the world of the highly prestigious, trending and selective Korean Beauty/Skin Care market when they became one of the first and only American family owned companies to sell their products in South Korea.

Today, The Rad Soap Co. is committed to being the consumers most trusted source for natural body care products. RAD Soap adheres to strict quality standards due to the founder’s belief “If my family won’t use it, then we won’t sell it”. We believe in products with a purpose.



Hey Radsters, let me introduce myself. I am the Soap queen/creator/maker of Rad Soap! I started this company in 2009 in my kitchen in Cohoes, NY.  The reason for this venture was to share products that I have made over the past 30 years with you! I began creating homemade products when my oldest son Zak was born with eczema. After many doctors appointments and failed prescriptions, I decided to turn to nature! After reading up on the subject, I came up with my own version of a lotion to test on him and low and behold I developed what is today known as Rad's Toke extreme line.  After years of making several different creams for all sorts of ailments, I approached my family with an idea. 

At the time, our family was going through some rough years as families do, and I knew that we needed to bring some income into the home soooo... On one of my many trips to my brother's home in Rochester we had a conversation about starting a company. My son Zak and I decided to come up with Rad which stood for Radical. We wanted to create something different with body care,  "products with purpose" if you will.  7 years later, we're out of my kitchen and now in a 15 thousand square ft building! I am also proud to say that both of my sons Zak and Max are now partners in my soap empire. Rad Soap is here to stay and wow, what a journey it has been. 
I contribute a lot of my success to the many people (I like to call them Radsters) that have continued to purchase products from us over the past 7 years. I couldn't have done it without them. You have all helped me spread the word and share my products with friends, family and the world! I thank you! Every product I share with you has taken many hours of testing, love, sweat and even tears!  I want to bring you the best and safest products for you and your family to love and enjoy. I want to start a Rad Revolution, taking body care to the next level and introducing our bars as the "Best Bar in the World". My goal in all of this is to have every woman, child and man in the world try my soap. So, join us and become part of the Rad Family! Become one of my Radsters! I would like to extend another BIG thank you to anyone that uses Rad products today. I don't think I could ever say it said enough!




Sup, RADsters! I'm one of the Co-Founders of RAD! Being a founder of RAD I am always striving to make RAD bigger and better.  I look for innovative ways to make your skin healthy and happy. My favorite soap/cream is the TOKE line. In the infancy ages of RAD this was the first line I helped develop. The hemp plant has been a part of my life since I was a young RADster. I grew up with eczema and hemp was the only thing that would relieve me of the terrible itchy/scaly skin. The TOKE line has a special place in my heart!


Whats up, RADsters! My name is Max and I am one of the Co-Founders of RAD Soap Co. My goal at RAD everyday is constantly analyzing the market place for new bigger and better ingredients to share with you, loyal RADsters. I also enjoy spreading the word of RAD and showing the world RAD makes the best bar of soap in the world.
After learning more about the mushroom world, it has been a very influential part of my daily skin routine! My favorite soap bar is Kryptonite which I cannot go without having in my shower everyday. My favorite RAD cream is of course, Project A. After a long career in lacrosse. I’ve had my share of bruises and bumps and Project A a must have for any active life style. 



Hi my name is Alexis Kerber. I am a 24 year old, very smart girl with plenty of good advice for people around the world. I have 2 brothers (Zak and Max) who are always following their dreams and are always in my heart. Some of my hobbies are writing poetry, dancing and karate. I am also working to stop bullying in the work place and around the world. My favorite bar is the Love Bar because I am still looking for that someone special and because I guess you could say "Love is in the air."


Hey RADSTERS, you guys rule!  This is Dan.  I am the Regional Sales Manager, Northeast.  My mission here is to share our products with as many people as possible who are open to the power of nutrition to improve health and well being. I met the Rad Soap crew unexpectedly a few years ago while Christmas shopping with my sister. We were drawn to the owners’ warm personalities, fun-edgy marketing and eye catching and oversized bars of soap. As soon as the conversation turned to the use of hemp seed oil and extractions of mushrooms in their products, I was hooked.  I went home and began to research Chaga, the world of medicinal mushrooms and the history of hemp in this country. It kept me up for literally three days. I will never forget the overwhelming sense of feeling that I just had to be a part of what Rad was doing.  My life has not been the same since that day. 

When I am not in the stores doing demos, educating our partners or seeking out new opportunities to share the RAD Love, I am a foodie at heart and love to re-create food inspired by the year I spent abroad in Spain – still working on perfecting the simplicity of the Spanish tortilla and the complexity of the Paella.  Happy to say I have mastered my own version of Spanish potato salad known as Ensaladilla Rusa.  I challenge any RADSTER to a throw down. I am obsessed with learning about all the ingredients we use in our products and believe it or not, I spend my evenings surfing the net hoping to find the next big thing not found in today’s natural body care products.  I am inspired by the endless possibilities provided by Mother Nature and the indigenous populations of the world. 

My hero is Mike Adams, the founder of Natural News, a science-based natural health advocacy website that empowers the public with the truth.  That guy is fearless!  My favorite bar soap is Kryptonite however Moon Rock is a close second.  My favorite cream is our Man Up butter because I’m obsessed with the scent and as someone who suffered from Lyme, I’m most grateful for our natural tick & bug repellent. I love waking up every day and being a part of this Rad journey…!